Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

RALEIGH, N.C. (AP) — It has become a major issue in the Virginia governor’s race. Former President Donald Trump has railed against it. Republicans in the U.S. Senate introduced a resolution condemning ...

Forbes contributors publish independent expert analyses and insights. Brian Mazique has covered combat sports and video games since 2011. SAN JOSE, CALIFORNIA - FEBRUARY 26: WWE Superstar Austin ...

Organizational theory is the study of the structures of organizations. Four major theories contribute to this study – classical organizational theory, human relations or neo-classical theory, ...

Ironically, an acatallactic pseudo-theory of money that emerged from a school of thought that rejected theory in favor of an ...

Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.

Paul M. Sutter is an astrophysicist at SUNY Stony Brook and the Flatiron Institute, host of Ask a Spaceman and Space Radio, and author of "Your Place in the Universe." Sutter contributed this article ...

In 1980, Stephen Hawking gave his first lecture as Lucasian Professor at the University of Cambridge. The lecture was called "Is the end in sight for theoretical physics?" Forty-five years later, ...

The original version of this story appeared in Quanta Magazine. String theory captured the hearts and minds of many physicists decades ago because of a beautiful simplicity. Zoom in far enough on a ...

The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

Forbes contributors publish independent expert analyses and insights. The Universe is out there, waiting for you to discover it. String theory is perhaps the most controversial big idea in all of ...