Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

While B2C marketers are currently experiencing more significant changes in the marketplace, B2B marketers must also be aware of the dynamic shifts occurring in buyer attitudes and preferences. We’re ...

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Owing to circumstances, many customers for B2B have to work remotely, while others are ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In the episode, host George B. Thomas chats with B2B Forum speaker Michael Barber, and parts of their conversation could surprise ...

Opinions expressed by Entrepreneur contributors are their own. If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution ...

B2B content marketing can prove a lot harder to pull off than consumer marketing, nevertheless the basic principles remain the same. The essential elements of success are still based entirely on the ...

Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

General consumers make up the largest audience for video marketing, yet business-to-business (B2B) marketing appeals to more targeted audiences built on higher engagement and acquisition stakes. Cisco ...

Opinions expressed by Entrepreneur contributors are their own. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to ...