Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...