One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New York chapter. As the United States’ oldest professional association for ...