The voice of the customer—even a single customer—has never been so amplified and influential. That’s largely due to online dialogue about businesses. Digital testimonials have become the new currency ...

Microsoft is rolling out a more flexible licensing policy for its CRM Online application that could make it more competitive with the likes of Salesforce.com, but in one instance it also introduces a ...

When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered and moderated? Does that impact your ...

As consumers increasingly turn to online reviews before making a purchase, more and more businesses are building up their online presence to influence decision-making and bolster marketing efforts.

First, online reviews can make your business look legitimate. Oftentimes, scam or inauthentic businesses do not have many reviews available. If someone stumbles across your website or social media, ...

When hiring a contractor, going out to eat, buying a computer or selecting a doctor, the first stop for millions of Americans is to check online reviews. Nearly 90% of consumers consult those reviews ...