From a $7 million Pagani to a resurrected 1970s van, this year's show was an overwhelming display of automotive excellence. The 2025 SEMA show in Las Vegas is, in a word, massive. For a first-time ...

As the sun rises over the Las Vegas Convention Center on Nov. 4, engines will start roaring, the whole city will fill with the smell of burning rubber and the Tire Business team will be inside the ...

The SEMA Show floor is now closed, but the truck world really made noise. The Las Vegas Convention Center was filled with the creativity and craftsmanship that keep the aftermarket alive. Each aisle ...

LAS VEGAS — U.S. consumers' quest for identity helped Specialty Equipment Market Association (SEMA) members generate $53 billion in revenue last year. Despite the unknown economic impact of President ...

Amee has been tied to the national automotive industry for over twenty years. Starting out as a photographer shooting for automakers, agencies, and various global magazines; with writing & digital ...

Extreme Terrain worked with Barricade Off-Road, Rock Krawler, Rugged Ridge, and Kevin Tetz to create the Project Trail Force Jeep Wrangler Rubicon. They’re going to take it to SEMA and give it away.

SEMA 2025 was a showcase of automotive innovation and passion, and as always, the Japanese Domestic Market (JDM) builds were a major highlight. James Reeves from AutoGuide.com was on the show floor to ...