Twitter has rapidly become one of the most popular social media platforms around the world, but its users are notoriously wary of commercial use of tie platform. With that in mind, The Drum ...

The internet is abuzz as the app formerly known as Twitter announced a name change last week. X.com now redirects to Twitter.com; the company's headquarters now sports a flashing X where there was ...

Stellantis — among the automakers that paused Twitter advertising in the wake of Elon Musk’s takeover — has still not returned to paid advertising on the platform — but it is keeping an open mind, ...

Kim had been at Facebook for nearly four years previously, spending the last 10 months as WhatsApp's platform lead. Kim is now tasked with pitching marketers a competing California-based platform.

Elon Musk is rebranding Twitter to X. Branding experts have been calling out the decision, warning the company risks losing value. One marketing boss told Fortune the move was "completely irrational." ...

The iconic blue bird is no more. Twitter on Monday rebranded to X, part of owner Elon Musk’s long-held vision of eventually building an “everything app” that not only acts as a social media forum, but ...

Since Elon Musk, owner of X, rallied for President-elect Donald Trump and rolled back content moderation, brand safety and community guidelines on the app, X users are becoming ex-users and fleeing to ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

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Billionaire Elon Musk risks a significant marketing blunder with his controversial decision to ditch Twitter’s iconic blue bird branding in favor of a generic-looking “X” logo – with one expert ...