On 20 November, H&M and Perfect Moment celebrated their new après-ski collaboration with an unforgettable ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

H&M is proud to announce the revival of the prestigious H&M Design Award. The award celebrates the world’s most exciting design talent, providing significant financial and mentoring support to ...

Welcome to the Image Gallery of H&M Move.

The men’s lookbook highlights the season’s smart, casual, and street fashion through careful curation, offering guidance and inspiration on how to channel individual expression by using the latest ...

For SS26, H&M Studio embraces its eccentric side – in both attitude and expression. Stepping deliberately off-centre, the collection explores asymmetry, unexpected proportions, cuts and interplay of ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H&M Studio Essentials – the range of sharp, stylish basics shaped by Studio’s distinctive DNA – returns for SS26. This season, classic wardrobe staples are reimagined through an unconventional lens: ...

H&M HOME is delighted to present a colour focused collection featuring the iconic PANTONE expertise and their universal language of colour. The H&M HOME 🖤 PANTONE collection presents two colour ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...