ChatGPT, Meta, Amazon, Base44, GenSpark and other brands are turning Super Bowl LX into a tech battlefront, with advertising ...

Inside AI startup Genspark’s last-minute Super Bowl ad AI productivity platform Genspark’s debut Super Bowl ad will appear ...

AI productivity platform Genspark’s debut Super Bowl ad will appear twice on NBC’s TV broadcast.

The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress of AI-powered creative tools.

Several executives across talent and influencer marketing agencies said that increased social media congestion, coupled with the broad slate of sporting events this year, is pushing some brands to ...

OpenAI CEO Sam Altman and Kate Rouch, its chief marketing officer, publicly criticized rival Anthropic, which released its Super Bowl ad today. (Anthropic) ...

ChatGPT’s new ad model excludes premium users, forcing marketers to prioritize earning AI citations and trust signals over ...

The Parisian agency group has launched a three-pronged campaign featuring research, an AI coach and a film that shows how work can be part of healing.

The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress ...

The NFL's collaboration with Dhar Mann on Super Bowl week content, Redken's sponsorship of boy band "Boy Throb" at the ...

After TikTok's bumpy transition to new owners in the U.S., agencies and brands are keeping their eye on the algorithm and ad ...

The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress of AI-powered creative tools.