Just take a look at podcasts. They boomed during the Covid lockdown and haven’t let up. According to a recent report, 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 ...

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances. Mascots lived out their wildest advertising dreams during Super Bowl ...

Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. Karthik ...

CMOs, how often have you been asked by your boss or peers to help grow the company? It’s a common question – and one that rarely comes with an easy answer. You craft a balanced plan – investing in ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

Telemundo announced the appointment of Adrián Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios ...

YouTube’s dominance in streaming and creator culture is well-documented, but the real story lies in the audience. As researchers, we wanted to understand what’s driving this behavior: why people ...

Inflation, high cost of living, and economic uncertainty all did a real number on consumer behavior in 2023 and the first half of 2024. Shifting demographics hasn’t helped matters, either. Gen Z is ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs. He got his start in New Jersey and has had a lengthy career in retail, footwear and financial ...