Consent is non-negotiable. Using a celebrity’s persona in ads, brand integrations or merchandising without express permission ...

The WARC report shows ads matching consumers’ core values increase preference, relevance, and likability while improving ...

The Muhurat Trading 2025 special on ET NOW will air from 1 pm to 3 pm, featuring Nilesh Shah, Sunil Singhania, and Vijay ...

The rebranding introduces a refreshed logo, visual identity, and tagline, along with expanded AI-driven services designed to ...

IAS uses AI-powered Multimedia Technology to analyse video, images, audio, and text at scale, providing advertisers with ...

TAM counts show advertisers fell from 55+ in 2022 to 50+ in 2025, categories eased from 50+ to 45+, and brands dipped from ...

Simha of Garnier Men highlighted Abhishek Sharma’s dedication, energy, and confidence as key qualities in his new association ...

From family moments to digital experiences, brands are crafting Diwali campaigns that highlight creativity, celebration, and ...

This year, for the first time since 2004, Cadbury’s iconic festive tagline, once as synonymous with Diwali as diyas and ...

The job cuts, set to unfold over the next two years, will impact markets and functions across the globe and are subject to ...

Vigier, the company’s General Manager, revealed that L’Oréal does not roll out every global launch in India; instead, the ...

When it comes to protecting your car, most people focus only on getting a basic insurance policy for the car, until a claim ...