Ajmal Perfumes' Anup Kondakundi shares the insights, strategy and results of its cinema integration and activation with film ...

Brought to life with the support of BBDO Cairo, the campaign focused on embedding Chipsy into everyday screen-time behaviour.

With the arrival of CAPZA, Concerto intends to accelerate its international expansion with a focus on current operations in ...

Serviceplan Experience's Rahul Sharma explains why automotive brands must move beyond campaign thinking towards cultural ...

"The agency of the future won’t sell campaigns or 'perform authenticity'; it will build cultural systems, trust and ideas": ...

Over the next three years, Merkle will deliver a newly introduced bilingual Arabic and English digital platform for Louvre ...

During Black Friday in November 2025, Assembly contributed to SQUATWOLF’s best monthly e-commerce revenue ever - up 98 per ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from January.

MusicGrid's Roudny Nahed explains why sound will play an increasingly critical role in usability, accessibility and brand perception.

FUTURE&'s Founder and CEO Sita Sahu reveals what she calls The Relevance Field and The Futureproof Bottom Line.

Thabet Agency's Ahmed Ghazi points to a combination of budget discipline, evolving project mix, and talent inflation in Saudi ...