The new IAB MENA board consists of 15 companies from the MENA region's agencies, tech platforms, and publisher and sales houses.

The NIVEA campaign was brought to life by Saatchi & Saatchi Middle East in partnership with Zenith Media and InHype.

New Balance's Ana Elisa Seixas shares how authentic storytelling has helped the running apparel brand build brand love.

With the arrival of CAPZA, Concerto intends to accelerate its international expansion with a focus on current operations in ...

Ajmal Perfumes' Anup Kondakundi shares the insights, strategy and results of its cinema integration and activation with film ...

Brought to life with the support of BBDO Cairo, the campaign focused on embedding Chipsy into everyday screen-time behaviour.

During Black Friday in November 2025, Assembly contributed to SQUATWOLF’s best monthly e-commerce revenue ever - up 98 per ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from January.

"The agency of the future won’t sell campaigns or 'perform authenticity'; it will build cultural systems, trust and ideas": ...

Serviceplan Experience's Rahul Sharma explains why automotive brands must move beyond campaign thinking towards cultural ...

Over the next three years, Merkle will deliver a newly introduced bilingual Arabic and English digital platform for Louvre ...