Moving forward, in 2025, upskilling to bridge emerging gaps is fundamental with the reduced barrier of entry for AI tools, ...

Arabian Automobiles Company’s Nizar Maleab discusses marketing innovation with an AI edge in for the year ahead.

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate ...

Exposure to small and big screen videos resulted in +6 per cent increase in brand favourability and +7 per cent increase in ...

Usman Javed joins FTI Consulting as Senior Director for the firm's strategic communications segment to support growth and ...

Cheil MEA’s Adeline Chew taps into the heartbeat of how brands are going to connect with customers moving forward with ...

The creative team at Awkward Ads, BigFoot Films, and local influencers Khalifa OG & Armando worked on the Mountain Dew x Doritos campaign.

Omnicom Advertising Group's Troy Ruhanen on why the time is perfect for brands and marketers to be daring and distinctive amidst the success.

Hilton and STA partner to create engaging visual content that showcases the range of attractions visitors can explore in the Kingdom.

CNN International Commercial’s Cathy Ibal talks about the power of global brand-building with the smart use of technology in advertising.

Al Joumhouria collaborated with Keira Rathbone to recreate scenes of conflict, which escape automated censorship filters on ...

BigTime Creative Shop’s Rayyan Aoun calls for a new era of bold creative production with a powerful narrative that resonates ...