The new IAB MENA board consists of 15 companies from the MENA region's agencies, tech platforms, and publisher and sales houses.

New Balance's Ana Elisa Seixas shares how authentic storytelling has helped the running apparel brand build brand love.

With the arrival of CAPZA, Concerto intends to accelerate its international expansion with a focus on current operations in ...

Brought to life with the support of BBDO Cairo, the campaign focused on embedding Chipsy into everyday screen-time behaviour.

During Black Friday in November 2025, Assembly contributed to SQUATWOLF’s best monthly e-commerce revenue ever - up 98 per ...

The Predictions & Planning 2026 issue also contains the annual digital and influencer marketing agencies and adtech guide.

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from January.

MusicGrid's Roudny Nahed explains why sound will play an increasingly critical role in usability, accessibility and brand perception.

Serviceplan Experience's Rahul Sharma explains why automotive brands must move beyond campaign thinking towards cultural ...

"The agency of the future won’t sell campaigns or 'perform authenticity'; it will build cultural systems, trust and ideas": ...

Over the next three years, Merkle will deliver a newly introduced bilingual Arabic and English digital platform for Louvre ...

Thabet Agency's Ahmed Ghazi points to a combination of budget discipline, evolving project mix, and talent inflation in Saudi ...