Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, ...

Publicis Groupe’s operations in the Middle East and Africa delivered double-digit organic growth in 2025, emerging as one of the strongest regional ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators ...

Dubai Media Incorporated (DMI) and Kuwait Television have signed a Memorandum of Understanding (MoU) to enhance media cooperation, expand joint content ...

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — ...

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood it calls ...

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to ...

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad ...

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how ...