The Middle East Public Relations Association (MEPRA) has announced a new regional leadership team as it marks its 25th ...

A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many ...

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, ...

Publicis Groupe’s operations in the Middle East and Africa delivered double-digit organic growth in 2025, emerging as one of the strongest regional ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators ...

Dubai Media Incorporated (DMI) and Kuwait Television have signed a Memorandum of Understanding (MoU) to enhance media cooperation, expand joint content ...

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — ...

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and ...

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how ...

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to ...