In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...