The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. It ...

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Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable. As a sales tactic, it can come across as pushy when done ...

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing ...

Neurodiversity benefits society as a whole, as well as the workplace. This report demonstrates how organisations can unlock both strategic and commercial advantages by creating more inclusive ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR ...

A call-to-action (CTA) is any copy that encourages someone to act in-the-moment. Be that to purchase a product, watch a video, share content, or even just to find out more information. For online ...