The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing ...

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

Any discussion about martech or trends and innovation in 2023 has so far been dominated by generative AI, spurred on by the releases of ChatGPT and DALL-E 2 last year, and the proliferation of new ...

The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on ...