Dentsu (formerly Dentsu Aegis Network), which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, this morning announced a new ...

At a time when Americans arguably are more dependent on U.S. news outlets for accurate information about the COVID-19 pandemic, the economy and the election, most major news outlets have been severely ...

Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...

Constellation released findings from a programmatic advertising campaign in which marketers for the brand Black Box Wines fed in-store data into the platform to optimize the ads in near real-time, ...

It may seem early to make predictions for next year, given that we haven’t even gotten through the election. But Forrester is having a go at it with its new Predictions 2021 study. Forrester projects ...

If Microsoft's news around Bing and Cortana coming from this week's Build 2017 conference provides any indication of the future of artificial intelligence and chatbot technology, then LiveWorld should ...

American Honda has agreed to retain the naming rights of Honda Center in Anaheim, California for another 10 years. This extends the existing 15-year partnership that began in October 2006 between ...

Some search marketers call "reviews" their BFFs as Google's engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women ...

Advertising video-on-demand platforms (AVOD)-- a subset of all connected TV -- are expected to see skyrocketing growth over the next four years, rising to $17.8 billion, according to MoffettNathanson ...

Dun & Bradstreet Holdings, a global provider of business decisioning data and analytics, went on an acquisition spree and on Thursday announced it has entered into definitive agreements to acquire two ...

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba. The client spends close ...

The internet is borderless. Recent history has proven that statement both positive and negative: positive for the ability for ecommerce to cross borders, and negative for cyberattacks and Russian ...