"Unconscious", "subconscious", or "non-conscious" are distinct psychological terms with specific meanings in the realm of ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

The Core Platform iMotions Lab is a modular system, with a central Core upon which a variety of biosensors and their corresponding modules can be integrated. This multi-modal approach is designed to ...

There are various options available for eye tracking, and some of these are offered free-of-charge. While this can be a great benefit for many users, this advantage is dependent on the software ...

Neuromarketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. Despite such a widespread influence on the marketing world, many ...

Red: Passion, Power, and Energy Red is one of the most attention-grabbing colors. It’s often linked to strong emotions like love, passion, and anger. But beyond emotions, red also affects performance ...

In this article, we would like to honor influential contemporary neuroscientists that had a major influence on the development of human behavior research. They all have their unique perspectives and ...

SMI Eye Tracking Glasses is a mobile eye tracking technology that has been *Discontinued*. The SMI eye tracking glasses Integrate with iMotions but are no longer manufactured or sold. For a viable ...

Affectiva Facial Coding SDK is the industry-leading solution for real-time facial expression analysis, enabling businesses, researchers, and developers to decode human emotions with precision.

Media Analytics powered by Affectiva’s technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend, and connect with your target audience. Our ad testing ...

Track attention in controlled environments The average person spends the majority of their waking time in front of a screen – but what are they really looking at? Screen-based eye tracking allows for ...

What people say about the academy Very Helpful As an attendee at iMotions Academy I got familiar with the iMotions software, which is intuitive and easy to master and set up with the necessary sensors ...