As the holiday season approaches, Canadian marketers face a high-stakes challenge. Holiday timelines are shorter, budgets are ...

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

The marketing industry is characterized by its fast-paced and ever-evolving nature, with trends and technologies constantly shifting. A telling sign of this growth in Canada is the rise of marketing, ...

The Digital Marketing Sector Council (DMSC) is pleased to announce it has received funding from DIGITAL, Canada’s Global Innovation Cluster for digital technologies, to support the Raising Voices ...

A crisis can be a terrifying time for a business. Navigating the many unknowns that arise in a crisis is enough to cause panic, but the speed at which negative sentiment spreads online can heavily ...

Every story has two sides, and often, the truth lies somewhere in between. For any business, profitability is crucial for sustainability. To achieve lasting success, adaptation to evolving market ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

Social media influence is often used to sell products, promote brands, and boost the careers of content creators. But a growing group of Indigenous creators are redefining what it means to be a TikTok ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

With 15 different presentations and panels featuring some of the industry’s most brilliant marketers, digital strategists, and innovators, there is no shortage of inspiration at the second day of ...