MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide ...

Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click.

See why competitors are outranking you and take back your market position with actionable insights.

Inbox visibility, AI previews and SMS filtering are altering engagement. Here’s how to realign your email and SMS strategy. Email and SMS didn’t undergo a seismic shift in 2025, but they did change in ...

ELI5 that this isn’t a bubble: Last fall, Ben Spector, a Ph.D. student at Stanford University with a background in artificial intelligence, approached investors even though he had no near-term plans ...

Identity resolution — the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has ...

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals. If you’re not making the most of the latest ...

Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. In the new year, advertisers will look to improve ad experiences and targeting to ...

A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. More importantly, it also helps outline how those ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson ...