The airline will launch a number of brand initiatives and fan experiences as it becomes the team's official carrier.

Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.

Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink ...

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The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers ...

Why Astro Yogurt is amplifying its OOH and social media presence The brand says it is modifying its media mix to emphasize mid-funnel strategies.

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The activation builds on previous initiatives to bring the brand's promotions to life through shareable experiences on social ...

While the creative team took home Gold in Design, the media duo picked up Canada's first Media medal in a decade.

The proposed consent order prohibits Omnicom from withholding ad dollars from media publishers based on their political or ...

Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the ...