Lars Hinrichs unveils his vision for the UBS Digital Art Museum in Hamburg, sharing how digital art became his passion.

Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

Welcome to a dynamic community of strategists, designers, start-up founders, marketers, and global citizens. At NEXT, we are driven to stay one step ahead – consistently learning about the evolving ...

As part of the Reeperbahn Festival, NEXT is an annual conference that discusses important future topics of technology, innovations and their impact on human behaviour and social life. Be among the ...

Our books draw some lines connecting the topics, talks and discussions we have at our events, in the digital shows, in the newsletters or in the NEXT Insights section. Our latest addition ‘Next Level ...

Amazon is many things to many people, just like a classical physical warehouse. But Amazon is more than that, due to its peculiar, dual strategy of both horizontal and vertical integration. This is ...

Last week, on the train, I winced when I saw a notification from a former student, expressing sympathy for the latest wave of colleagues laid off from Business Insider. One-fifth of its staff are ...

Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.

I blame Star Trek. For the last 60-odd years, we’ve grown used to seeing people talking to computers and getting factual answers back. And then we look at LLMs, and their chat interfaces and assume ...

First of all, we are not talking about sustainability in the broadest sense of the word. We are talking about sustainable business innovation, as opposed to disruptive business innovation. I’d like to ...

Networking was unbundling roughly at the same time, with the advent of tools like LinkedIn and Twitter. Ironically, this led to even more physical events, since people wanted to meet their digital ...