All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington ...

Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

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The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents ...

Dive into AdExchanger's in remembrance coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...

Dive into AdExchanger's Tucker Hennemuth coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Sports content is significant part of the NBCUniversal's current growth, and political tensions could impact its upcoming broadcasts.

Dive into AdExchanger's Phillip Thune coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tiffany Tai coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.