Druid Sport has appointed Roshan Joseph as general manager – commercial partnerships, as the global sports marketing and ...

Sheth joins from JioStar, where he led Star Bharat and Star Utsav, and earlier spent over a decade at Disney Star overseeing ...

Under the mandate, the consultancy will manage the exchange’s integrated media and communications strategy across financial, business, mainstream and digital platforms.

Trust grows when brands behave like people—consistent, relatable, and warm—creating emotional bonds that outlast noise and ...

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created ...

Palki Sharma has stepped down as the Managing Editor of Firstpost. The development has been confirmed to afaqs! by sources ...

Brands no longer sell just products—they sell signals. Build a strong, trustworthy brand to withstand the internet’s ...

The range features three fragrances: a citrus-cedar daytime scent, a soft white wisteria profile, and a deeper neroli-thyme blend designed for evening formats like candles and sprays.

The partnership aligns the watch brand with a rising cricketer whose growing presence in sport and popular culture reflects changing consumer preferences.

As borrowing options multiply, understanding the differences between bank-led personal loans and app-based lending can help borrowers choose what truly fits their needs.

As part of her EVP mandate, Luminous Power Technologies, previously run by Bajaj, will form part of the Home Solutions portfolio under Bajaj’s leadership.

The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.