Sheth joins from JioStar, where he led Star Bharat and Star Utsav, and earlier spent over a decade at Disney Star overseeing ...

Trust grows when brands behave like people—consistent, relatable, and warm—creating emotional bonds that outlast noise and ...

The range features three fragrances: a citrus-cedar daytime scent, a soft white wisteria profile, and a deeper neroli-thyme blend designed for evening formats like candles and sprays.

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created ...

Palki Sharma has stepped down as the Managing Editor of Firstpost. The development has been confirmed to afaqs! by sources ...

Prior to this, she led digital originals at Balaji Telefilms and held senior creative roles at Viacom18, Viu and ...

The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.

The baithak focused on Uttar Pradesh’s growth agenda, bringing together voices from governance, education, healthcare, ...

Brands no longer sell just products—they sell signals. Build a strong, trustworthy brand to withstand the internet’s ...

Advertising growth across Facebook and Instagram powered Meta to $59.9bn in quarterly revenue, even as costs surged on the back of aggressive AI and infrastructure investments.

As borrowing options multiply, understanding the differences between bank-led personal loans and app-based lending can help borrowers choose what truly fits their needs.

The partnership aligns the watch brand with a rising cricketer whose growing presence in sport and popular culture reflects changing consumer preferences.