The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

You created a concept for an indie game, poured blood, sweat and tears into it, and you’re ready to take it live. For anyone to ever know about it and play it, you must market it. The first step is ...

Annual growth in marketing spending exceeded 10 percent for the second time in the last 10 years and is anticipated to increase to over 13 percent through 2022, according to the 28th edition of the ...

Citi has named Elyse Lesley chief marketing officer of its US Consumer Bank after a thorough selection process of both internal and external candidates, the company announced in a press release.

Pinterest has launched a new augmented reality-based function that enables a “try before you buy” furniture shopping experience for US mobile users. “Try On for Home Decor,” powered by Pinterest’s ...

2022 is days away and we’re all looking ahead to that flip from ‘21 to ‘22. It feels in many ways like the first time we’re turning the page since March of 2020. What will this new year look like? We ...

FaZe Clan CEO Lee Trink spoke with Axios media reporter Sara Fischer about why the brand is more than just an esports organization—and why it’s uniquely positioned to reach Gen Z on their preferred ...

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but many are unsure of how to proceed. In ...

How Gaming Platforms Are Raising The Bar For Social Media Gaming is no longer just a pastime for kids, it’s a new form of social interactivity and a platform for content that is always evolving. But ...

For the longest time, we’ve discussed how streaming media services like Netflix and Hulu are providing a new direction for where viewers check out their content, moving away from traditional ...