Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

The devil is in the data. Meta is testing making every video a reel. Much like TikTok, platforms have seen significant differences in usage after implementing short-term content, infinite scrolling, ...

For TikTok, whose logo is is modeled after the shape of a music note, music is everything. Just look at the Billboard top music charts and it’s easy to draw direct lines to songs that have taken off ...

This week in social media news, a new study breaks down media use by tweens and teens, YouTube starts streaming free, ad-supported TV shows, Meta’s new partnership ...

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends including everyone’s favorite time of the year: Spotify Wrapped season! The name game. Square, a financial services company, has ...

You created a concept for an indie game, poured blood, sweat and tears into it, and you’re ready to take it live. For anyone to ever know about it and play it, you must market it. The first step is ...

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present a novel consumer engagement opportunity. Recently Warner Music Group (WMG) announced the ...

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

After two years of increased online interactions and blurred lines between commercial and social, people aren’t going back to their old ways. To help chief marketing officers capture new digital ...

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans of the sugary substance hit the hands of consumers in 2002. During its ongoing 15-year battle with ...

A recent update to the YouTube app took me by surprise. Instead of the usual recommended YouTube long-form content I’ve been curating since forever, I was taken straight to vertical video content and ...