Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional ...

Scaling casual games today is more challenging than ever. Developers face rising user acquisition (UA) costs, creative fatigue, and difficulties reaching high-quality users across increasingly ...

"Apps are incredibly useful, but you should always delete the ones you don’t use as they can be a security risk. 'Apps are the entry point for many of the most popular services available today,' ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

App Marketing Buyer's Guide. Download our App Marketing Buyer’s Guide to learn how app marketing works, what mobile app marketers do, the best app marketing strategies, how much it costs, and, of ...

Overview. Upfluence was founded in 2013 by Thibaud Rerolle and David Zwiebel. The company started with the goal of helping brands streamline their influencer marketing efforts and has since evolved ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

Mobile retention companies themselves cover every aspect of an app marketing campaign from a single platform. Mobile app engagement platforms and services enable app marketers and product managers to ...