Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

In-app advertising, IAA for short, plays a significant role in the mobile app ecosystem as one of the most common methods for app monetization, and it serves as a powerful tool for user acquisition ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional ...

Scaling casual games today is more challenging than ever. Developers face rising user acquisition (UA) costs, creative fatigue, and difficulties reaching high-quality users across increasingly ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

Did you know TikTok has about 100 million active users each month in the US alone? And did you also know that the TikTok app itself has been downloaded over 2.6 billion times?. TikTok has become one ...

Finding the right mobile CRM software to manage the ins and outs of your business is not easy. Especially when back-end work keeps piling up, managing the development team is getting too overwhelming ...

Types of influencer marketing agencies There are three main types of influencer marketing agencies, including the following: Influencer marketplaces: helps to build trust between the brands and their ...