Woolley Marketing is a monthly column for Campaign Asia-Pacific, penned by Darren Woolley, the founder and global CEO of Trinity P3. The illustration accompanying this piece is by Dennis Flad, a ...

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

This year’s minute-long campaign kicks off Novartis’ “Relax, it’s a blood test” initiative designed to make men aware of the fact that most can get an initial prostate screening with a ...

John McDonald, the chief marketing officer of HSBC, has been named chair of the judging panel for Campaign's Agency of the Year Global Awards 2026. McDonald will oversee the evaluation of entries for ...

Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas ...

Hims & Hers is returning to the Super Bowl — one year after its debut spot kicked up a storm of controversy. The telehealth company announced Thursday that it will be returning to the Big Game with a ...

Campaign Indonesia has launched its first Power List ranking of the 20 most influential marketing leaders in the country, produced in collaboration with DoubleVerify.

Citra Marina has been promoted to head of marketing for Southeast Asia at Spotify. She was most recently the marketing lead, serving as an associate marketing director and managing SEA, Taiwan, and ...

As ballsy campaigns go, this one sits right at the top of the nut bowl. It's quite literally a 'call to balls' from Virtus Health and Cocogun, rallying Aussie men to boost the nation’s 'w@#kforce' ...

PHD has been appointed global media agency of record for Mandai Wildlife Group following a competitive pitch.

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how ...

Meta, the parent company of Instagram and Facebook, beat Wall Street expectations to report a strong advertising-driven ...