In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their ...

Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live ...

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it ...

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While putting together this story for International Women’s Day, we noticed an interesting pattern. None of the campaigns that were selected relied solely on pious sentiment and emotional appeal—many ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Consulting firm McKinsey has acquired India-based performance marketing shop ET Medialabs (ETML). Around 60 employees from ETML will join McKinsey’s digital marketing operations and tech team, which ...

Amazon has written a letter to US lawmakers, informing them that the company has refunded all advertisers whose ads have appeared alongside child sexual abuse material (CSAM) without their knowledge.