Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

This was revealed in a report by TAM AdEx and RCS India, titled, ‘Tune-In for Advertising in Year 2024 on RADIO’. The report mentions that India’s radio ad volumes, compared to 2020, increased by 77% ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...