Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.

Underneat’s reality show-style ‘cupboard world’ campaign uses humour, creators and cultural insight to turn everyday wardrobe dilemmas into shareable branded entertainment.

By tapping Warner Bros franchises, the lab-grown diamond brand tests whether licensed IP can shift diamonds from heirlooms to culturally relevant, repeatable consumer products.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

Publicis CEO talks to Campaign after increasing revenue and margin at annual results. You are trying to view an article that is only available to subscribers. If you already have a subscription, sign ...

Dentsu bucked overall decline, experiencing marginal increase. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full ...

The global brand is recognised for its creative ambition and impact across APAC. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than ...

In a world of ‘AI slop’, authentic human stories do not lose value; they become much more expensive. To continue enjoying this content, please sign in below. You can register for free for limited ...

The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.