“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through ...

A marketing model's misinterpretation yields irrelevant ads, while law enforcement's can impact lives and liberty.

Novo’s 90-second ad features a coterie of celebs promoting the oral version of its blockbuster weight loss drug Wegovy.

The best Super Bowl “ads” today don’t feel like ads at all. Think about last year’s Rocket Mortgage spot, which went from ...

As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any ...

Apple’s latest Lunar New Year film, Glad I Met You, is a step in the brand’s efforts to fuse cultural storytelling with smartphone filmmaking. The 12-minute spot, shot entirely on the iPhone 17 Pro, ...

Hyundai Motor Group’s marketing arm, Innocean, has renewed its global media mandate with Havas Media following an internal review. The remit spans automotive brands such as Hyundai, Kia and Genesis ...

Catch up with all our SBLX coverage here and view all the spots and teasers so far here! DQ is making up for the absence of a ...

Agencies such as BBDO MW, located in Minneapolis, are also offering external support to local businesses and organizations.

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football ...

Zulu Alpha Kilo promoted George Ault and Jacob Gawrysiak to group creative directors.

Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s program. Though most eyes are focused on the ...