This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

Top brands secure their competitive advantage by leveraging deep, data-driven insights that drive cultural relevance. But culture also depends on origins: the demographic identities and the shared ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Gen Alpha is redefining what it means to connect with modern consumers. Born after 2013 and already 44 million strong, this generation is influencing household purchases, media consumption, and brand ...

Do you know the brands that excel at connecting with Black Consumers and the strategies they’ve employed to achieve this success? Discover how these pioneers utilize a profound understanding of Black ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Culture from the INside Out.™ That is what makes Collage different. Our Culturally Calibrated™ methodology delivers immersive human insights and answers to any bespoke business question you have. From ...

A recent Collage study notes that Gen Zers have had a great wealth of exposure to the world via the internet and this likely contributes to their wish to journey. Fill out the form to access an ...