Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased ...

Shakti Chandran has stepped down from his role as Executive Editor at Brut India. During his tenure, he led the ...

On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and ...

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core ...

RCPL has announced the launch of a new television commercial (TVC) for its flagship packaged drinking water brand, Campa Sure ...

The panellists will share insights on the topic ‘Reimagining Growth of Indian Media: At the Intersection of Commerce, Content ...

Saujanya Shrivastava has shared on LinkedIn that he has been named as the CEO - New Initiatives at Paytm. He was previously working with MakeMyTrip, GoIbibo, most recently serving as the Chief ...

Despite the fall in income, the company reported an improvement in profitability at the pre-tax level on a nine-month basis ...

After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default ...

The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...

From leadership visibility and editorial scale to on-ground execution, Davos 2026 offered a clear snapshot of how Indian media organisations performed on the global stage ...

Jantzen Bridges has been appointed as Global President of Omnicom’s enterprise transformation consultancy named Credera ...