Advanstar Licensing, organizers of Licensing Expo, have announced the addition of a 5,000 square foot motorsports themed feature area at the 2014 show. The Motorsports Cafe in the Brands and Agents ...

A group of Spanish professionals with experience on the licensing sector has decided to create a new agency, Marcrom Licensing. The company offers a catalogue where there are the main brands of the ...

Kids II has bought Baby Einstein, a babycare products firm owned by Disney to date. For more than a decade, Kids II has been a licensee for this brand, so the company explains that the association "is ...

BBC1 and BBC2 will drop their children’s programming blocks and all this kids content will migrate to digital channels CBBC and CBeebies. This decision is part of the BBC’s digital broadcasting ...

Pinterest is not the social network with more members, but is growing very fast: it has nearly 19 million users, seven million more than four months ago. Far from the 900 million of Facebook, but ...

Although the key audiovisual contents for licensing are movies and kids’ TV shows, series aimed at adult viewers are increasingly more important, and count with wider licensing programs. Spielberg is ...

The world’s first theme park based on Nintendo games is due to be set in Universal Studios Japan, and will have a Super Mario focus. £250m will be invested into the themed zone that will feature ...

4Kids Entertainment, Inc., the global children’s entertainment and merchandise licensing company, announced today that its long time Chairman and Chief Executive Officer, Alfred R. Kahn has retired ...

The licensing business in Latin America has been gaining ground yearly. The market for licensed properties in the categories of traditional products and for special promotions has increased ...

The following six trends in the use of social media are already important and we consider that they are very likely to remain so over the coming months. Most of these trends are especially boosted by ...

Laura Corbacho, Bachelor of Communication Studies, Executive MBA and Postgraduate in Business Management and Sales ESIC, has joined as a new Planeta Junior Category Manager hardlines in Spain and ...

A summer of blockbuster movies, the FIFA World Cup in Brazil, strengthening economic conditions, consumer confidence and an influx of innovative new product could all help the toy industry to grow in ...