Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia. The new series of three advertisements will air from Sunday October 19th ...

Little Black Book, LBB’s April Summers and Cossette Vancouver’s Michael Pal discuss how this new campaign for Curling Canada reframes an entire narrative around the women’s sport ...

The 2025 Real Media Awards recognised outstanding achievement across retail marketing, publishing, design, and creative communications. This year’s Gala Night, which took place at Zinc, Federation ...

Biscuit Filmworks has welcomed Freddie Waters to its directing roster for global representation. Freddie is a filmmaker renowned for crafting cinematic, performance-led films. A born-and-bred Londoner ...

Sofia’s commercial work includes campaigns for American Express, McDonald’s, and P&G, each marked by a painterly eye and an intuitive feel for story. Her films gravitate toward real people, family ...

McDonald's India has unveiled its bold, new advertising campaign - 'You Said It. We Made It’, for the recently launched ‘Big Yummy Burgers’, transforming actual customer feedback into an exciting menu ...

Never forget why you started I think a lot of LIAisons would agree that we left LIA with a spark and a lit flame to go produce some crazy work. As I watched these panels, and witnessed someone who’s ...

Looking to spice up your next meal? Look no further. McCain Masala Fries are made with McCain's straight-cut fries, coated with masala seasoning that includes chili, onion, garlic and fenugreek. For a ...

Marketers are getting it wrong when it comes to artificial intelligence, according to digital marketing entrepreneur and co-founder of NP Digital, Neil Patel. “The problem is people are using AI for ...

Launching at the 2025 Calgary Stampede, the Cowboy Closeups campaign reimagines iconic McDonald’s menu items (Big Mac, World Famous Fries and classic Vanilla Cone) camouflaged within the details of ...

Little Black Book, Acquisition multiplies Dotted Line’s potential by retaining TKA’s full team, expanding capabilities for clients, and positioning the agency for its next decade of growth ...

Christian said, "Succession was always part of the plan, so I’m hugely excited to finally share this news. The last two years have been transformational for IF., with Jo, Myke and Laura driving the ...