Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver ...

CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond.

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign.

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on ...

Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 ...