This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test.

For marketers striving to create authentic emotional connections, scent is an incredibly powerful storytelling tool.

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to ...

By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

Brands spruiking climate change calls-to-action and sustainability messages are not a new phenomenon. However, Hyundai’s latest global campaign with Jung von Matt NECKAR offers a startling and ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ Two of the industry’s most outspoken men took to their opposing corners in ...