Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...

As AI-driven search and AI browsers reduce traditional traffic, websites are evolving from destinations into infrastructure ...

All of us, at one time or another, are confronted with a low-cost or low-price competitor. The solution isn't to lower your prices and engage in a price war, because the result is lowered ...

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums. That's according to a recent think piece from Red Website ...

Marketing has moved beyond linear funnels to real-time intent. Acoustic connect helps you recognize behavioral signals as they happen so you can engage earlier, simplify execution, and deliver ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

On April 13, 2009, the Domino's Pizza corporate office received a notice from Consumerist.com that it had just posted a video to its site that Domino's should know about. In the video, two Domino's ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...