Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as ...

Discover how businesses can use AI to enhance customer experience, reduce friction, and create a seamless, data-driven CX foundation that drives loyalty, efficiency, and sustainable growth.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to performance-driven campaigns that connect intelligence, personalization, and measurable ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.