AI search often shapes brand choice without a click, leaving its impact to appear later in direct traffic and branded ...

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative ...

The Tesco 'We Know the Nation 2026' report gives details on the state of retail in-person and online in the UK today.

By linking ads more closely with website behaviour, Webflow and Google Ads aim to clarify campaign results after the click.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

YouTube's AI policy is to allow creators to use approved, on-platform tools, yet the company remains concerned with overall ...

TikTok has introduced new ads to help entertainment brands link short-form video engagement to subscriptions and ticket sales ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing insightful articles enhances your credibility, increases brand recognition and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. A recent study by digital asset management firm, Bynder, has uncovered ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Intrusive ads that disrupt consumers’ browsing experiences or shopping ...