From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

of the public believe that platforms should be more transparent with people about how they use personal information to ...

The broader implication of AI-powered search is that it transforms marketing from a tactical exercise into a strategic art.

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

Football content consumption is evolving, with a growing emphasis on short-form videos for quick engagement content for ...

Premium content for the ambitious marketer. #DMWF Online powered by MarketingTech News shares the latest marketing news and insights via top-level online content and world-class digital events.

The app development industry in the UK is flourishing. In 2025, it is projected to reach a market size of £28.3 billion, reflecting the increasing demand for mobile applications and web apps. Whether ...