From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

The broader implication of AI-powered search is that it transforms marketing from a tactical exercise into a strategic art.

of the public believe that platforms should be more transparent with people about how they use personal information to ...

Football content consumption is evolving, with a growing emphasis on short-form videos for quick engagement content for ...

Marketers today face an uphill battle – more channels, higher expectations, and tighter budgets. The key to breaking through? Unified data, AI-driven efficiency, and automation. But with businesses ...