Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout ...

The explosion of martech tools has left many marketers confused about where to turn, so what can be done about it?

To be effective, marketers need a thorough understanding of all three areas, and to fully explore all the gaps and overlaps between them.

KFC’s strategy and innovation director says the biggest challenge it faces is becoming “famous” for more than just chicken.

The drinks company’s chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

The average CMO tenure at top-listed US companies is just 4.1 years, according to new data from advisory firm Spencer Stuart.

Is brand building a priority for your business? New data reveals that for half (50.7%) of B2B brands the answer is firmly no. Almost half of B2B CMOs/marketing directors (47.9%) and 52.4% of ...

However, pre-mixed or ready-to-drink (RTD) spirits is one sub-category that is giving the industry a boost. Between 2020 and ...

In the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Three female B2B marketing leaders discuss how attitudes to women in the workplace have affected their careers.