The portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, ...

Following the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become “unapologetically out there”.

Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout ...

To be effective, marketers need a thorough understanding of all three areas, and to fully explore all the gaps and overlaps between them.

The explosion of martech tools has left many marketers confused about where to turn, so what can be done about it?

We arm you with all the stats you need to tackle the week ahead.

KFC’s strategy and innovation director says the biggest challenge it faces is becoming “famous” for more than just chicken.

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

The drinks company’s chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.

In the latest episode, former Giffgaff CEO Ash Schofield reflects on the meaning of legacy, championing culture and why it ...

The average CMO tenure at top-listed US companies is just 4.1 years, according to new data from advisory firm Spencer Stuart.

Is brand building a priority for your business? New data reveals that for half (50.7%) of B2B brands the answer is firmly no. Almost half of B2B CMOs/marketing directors (47.9%) and 52.4% of ...