Simplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine ...

Marketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, ...

Brand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the ...

Brands and their CMOs are under perpetual pressure to do more with less. To make matters worse, some senior marketers are being cut from teams and not replaced, according to Marketing Week’s exclusive ...

As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an inclusive and accessible community giving fans “a look behind the curtain”.

Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to ...

Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and ...