With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Sainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest ...

Meal kit provider Gousto wants to “compete directly with the supermarkets” as it eyes growth after focusing more recently on ...

CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand.

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

The agentic revolution has arrived, transforming how we build and experience digital commerce. Unlike past AI that simply ...

The data shows a clear generational divide, with people aged 15 to 24 spending four hours and 49 minutes on their mobile ...

Raja Rajamannar shares why brand building will still matter in an agentic AI future – but discusses whether the industry is ...

Michele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

Unilever has acquired American men’s personal care brand Dr Squatch for an undisclosed sum, as the FMCG giant looks to strengthen its premium portfolio and capture market share. Founded in 2013, Dr ...