Ok, so I’m stuck on a desert island. And I take 5 ads with me? Well I kind of deserve to die a miserable death then don’t I.

Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they'll have to wait a while longer. Q4 ...

Ocean Outdoor UK has been awarded a new DOOH contract by Manchester Arndale, one of the UK’s biggest inner city retail ...

Mars' venerable Maltesers - celebrating 90 years - used to be pitched as a sweet that wasn't quite as fattening as most, hence aimed mostly at females. Not an easy message to transmit in these ...

Cola's famous polar bear mascot, who finds himself in an existential crisis after he discovers he prefers Pepsi in a blind ...

Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in ...

There's something that doesn't quite add up about Droga5 and umbrella company Accenture Song. Is the driving force still ...

After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone with that amount of American advertising experience could trouser a small fortune at a ...

Agencies love one-client bespoke agencies when they're pitching (clients will believe anything sometimes) and thinking of all that lovely money, but life isn't always so simple. Other agencies lay ...

Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a ...

The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove that brands ...

If you're a nurse, a bricklayer, an engineer, or an IT security whizz and you're getting to the burnout stage, the Department ...