在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量，以实现 ...

Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a tale of two wallets. At one end, more than a quarter of households (26%) ...

A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car ...

New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...

New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...

Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...

Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...

Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the right fans as a ...

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Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...