Social Samosa3d
The shift to social-first inspires nostalgic and humorous campaigns for Holi
From nostalgic throwbacks to humour-driven storytelling, brands are bringing fresh, creative spins to Holi campaigns. Here’s ...
Social Samosa3d
French publishers take Meta to court over AI copyright infringement
The publishers accuse Meta of using their books to train AI models without authorisation, alleging widespread copyright ...
Social Samosa3d
Snapchat India’s revenue hits INR 100 crore, with ad spend up 37% in FY24
Snapchat’s India entity also saw its net profit grow by 25.9%, reaching INR 9.7 crore, up from INR 7.7 crore the previous ...
Social Samosa3d
Adding colour to brands with the ‘H.O.L.I.’ code
Vinay Kanchan explores how the festival of Holi offers fresh ideas for brand thinking, from taking bold stands to building ...
Social Samosa4d
I wish someone had told me earlier that it’s okay to assert yourself: Niti Kumar of Starcom
Niti Kumar, COO, Starcom, offers an insider’s perspective on what it takes to thrive in media today. She discusses the future ...
Social Samosa6d
Prompt engineering: The invisible skill reshaping advertising & marketing
Ram Jalan talks about how the prompt revolution is reshaping creativity, emphasising that the future belongs not to those who ...
Social Samosa11d
Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
Sunfeast Fantastik!'s #DumpYourExCess campaign combined digital engagement with interactive on-ground activations, redefining ...
Social Samosa9d
Women's Day ads 2025: Spotlighting women who own their space
This Women’s Day, brands celebrate women’s strength and empowerment through impactful campaigns that inspire change and ...