Customer behavior is the actions, decisions, and preferences of people when they interact with products or services. It includes factors such as buying habits, attitudes, and loyalty. Customer ...

Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, ...

Snackable content is short, engaging, easily digestible content pieces designed for quick consumption. It includes videos, infographics, memes, and concise posts, perfect for social media, to capture ...

Interactive content is content your audience can actively, instead of passively engage with. This type of content typically requires user input and can respond to user actions. Whereas most content is ...

A growing number of people want to see personalized experiences with nearly every digital interaction. With so many aspects of digital marketing using AI and other developments to provide ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

User engagement is the interaction between users and a product, service, or content. It measures how actively and frequently users participate, showing their interest and involvement. High user ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, ...

Interactive video is a form of digital content that allows viewers to actively engage with the video through clickable areas, quizzes, and choices that influence the video's outcome. Unlike ...

Conversational AI is transforming how customers discover, shop, and engage. Explore key technologies, real use cases, and the rise of agentic commerce for eCommerce.

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is ...