As part of the campaign, Dove is expanding its Body Confident Collective, bringing together high-profile athletes, coaches and advocates to help protect girls’ confidence on and off the field.

The B2B strategy director explains why AI works best as an accelerator, not a replacement, and why data-driven creativity is now table stakes.

Edelman calls the condition “insularity.” Clegg calls it human. Clegg rejected the idea that insularity is a novel digital pathology. In his view, it’s a rational response to prolonged insecurity.

As culture shifted into group chats, TikTok feeds, and always-on platforms, brand discovery stopped happening in one place.

Mozilla has launched a new brand campaign, ‘Choose Your Future,’ reframing its annual State of Mozilla report as a cultural statement rather than just a download. The work positions Firefox as a ...

The VCCP CMO and ESG lead explains why emotional impact, not optimisation, is what earns attention and sustains growth.

At The Drum’s Predictions event, Tom Goodwin outlined the macro and micro shifts he sees happening in the advertising world.

Between geopolitical volatility, economic uncertainty and platform upheaval, the idea of locking in a multi-year roadmap is ...

“I think I was slightly early when I said that 2025 would be the year of the indie,” says Tony Walford, a partner at finance ...

Mark Ritson opened his session at The Drum’s Predictions event by arguing that marketing has a habit of wildly overstating ...

The panel agreed that this reflects a change in how attention works on social platforms. Callum McCahon, chief strategy ...

Gen Z is enamored with the idea of vibe. But, it’s a nebulous term. So, is it any use to marketers? Does it lie at the crux of marketing to the all-important younger generations, or is it a red ...