资讯

Will Unilever throw the baby out with the bathwater after Dr Squatch acquisition
It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...
Retail media’s next leap: solving the data, creative and measurement gaps
Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, ...
The promise of creative technology
AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...
Method meets magic: the CMO redefining how we talk about measurement
What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...
The Drum1 天
Turning listeners into customers: the podcast strategy every UK brand needs
This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...
The Drum1 天
Can AI make you laugh, cry… and win a Cannes Lion? KitKat and Kantar say yes
How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...
PSA: stop cutting brand media during periods of uncertainty
The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...
The Drum1 天
Ad of the Day: Dash celebrates polyamory in spicy spot
For its first national TV ad, Dash is leaning into its playful side with a spot that follows the gloriously uncompromising life of a woman at the heart of a seven-person polycule. Launching on screen ...
The Drum1 天
Women’s football has moved forward since Euro 2022. Have brands?
We’re just days out from the 2025 Women’s Euros and Footballco’s Fabiola Wilcox asks the question, are brands sending the right message. The Women’s Euros are coming. And it doesn’t feel like it’s ...
The Drum1 天
Five ways AI is reshaping the creative industry
This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...
Why DM9’s Cannes Lions Grand Prix was withdrawn after AI manipulation concerns
The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...
The Drum21 天
FactSet’s ‘Not just the facts’ proves B2B doesn’t have to mean boring
When you work in B2B finance, “memorable” usually isn’t the brief. But that’s exactly what FactSet set out to achieve with its “Not just the facts” campaign, and judging by its Best in ...