The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Explores advertising in a recession through the evidence available in the WARC archives and beyond. Typically, recessions cause businesses to rein in advertising spend in the short term, a mistake, ...

WARC Talks. A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...

The WARC Awards for Asia Pacific. The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Latest results from the WARC Creative 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

The Multiplier Effect. The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – ...

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.